3 Marketing Tips For Small Business Owners
It should be noted that without a good understanding of what modern marketing entails, new small businesses will face difficulties. So many new business owners get it all wrong when they tell themselves it’s too early to begin heavy marketing due to their business still being at its early stage. This thought, however, is wrong.
Establishing a New Brand
Starting a new business in any field can be very demanding. This is the reason why it’s important that business owners should understand the role marketing plays in the growth of their business. Take, for instance, building your brand awareness early. Doing this will attract top talents who yearn to be part of something new and exciting.
Making marketing investments earlier on for your business pays off tremendously in the long run. The first sets of customers gotten at the early stages remain loyal if they have favorable first experiences.
That said, here are three important marketing tips for small business owners:
- Know Your Customers
It is highly important that as a small business owner, you know your customers, as this helps you serve your customers best. One way of achieving this plan is by creating customer profiles. Depending on your business and industry, you can have segments that show your customers professionals at different organizational levels or individuals with particular budgets and needs. Creating customer profiles helps you as a business owner, to understand what your customers need and how those needs can be met. Once this is done, your business gradually grows awareness.
- Social Media Marketing
It is necessary that every new business should have a social media presence. After figuring out who your regular customers are going to be, connect with them on social media. This is a great way of advertising your business without having to spend so much. Go to the platforms your target customers use often and create social media profiles for your business. If your target audience is of the younger age range, say between ages 18-30, Instagram and Twitter will yield good results. For older demographics, Facebook would be a great fit.
- Building a Local Following
Every small business owner should build a local community presence, it is no secret that small businesses are the core of a local economy. To raise more awareness for your business in the community, take part in fundraising and other local events. This helps your brand to build a strong reputation and familiarity in the community.
The influence and importance of marketing to small businesses cannot be over-emphasized.
We hope we’ve been able to help you with these tips.
Looking to be more business savvy, check out our other posts here.
26th March 2018
27th February 2018
27th February 2018