How to Write a Compelling Digital Marketing Brief
Writing a digital marketing brief might seem an easy enough job to do, especially when the brand in focus is one with an existing identity in the market and with an accessible media presence.However, what most brands have failed to produce is a digital marketing brief that compels clients to trust in the services procured and as a result, consumer turnover. This post will give help you on how to write a compelling digital marketing brief.
As a digital marketing brand, it is important that your brief should convey a key message, while still being concise. This key message is usually the particular service for which the digital marketing brief is written. Ensure that you ask enough questions and that your client’s questions are also answered to their understanding.
Having this in mind, there are however certain important factors that make digital marketing briefs compelling:
Topmost is the background of the brand. A compelling digital marketing brief should inform on the brand startup and how the brand has grown over time. Also, it should include services that have been rendered in the past and what notable improvements have been made. People want to see growth and figures. Show that the brand is relevant in its field and has been meeting up to expectations.
Next is the objective of the brand. A compelling digital marketing brief should include the aims and goals of the brand with the services or products it markets. What inspired the product or service? What problems does it aim to solve? Providing this information will project the brand in a good light.
Another factor is the target audience. A compelling digital marketing brief should be able to precisely indicate the target audience for the product or service a brand intends to market. Information about age grade, accessibility, and outreach, should be stated. Not all products or services are for everybody.
In addition to these factors, making achievable promises with timely goals and how the brand hopes to execute them contribute to making a digital marketing brief compelling.
Remember, writing a digital marketing brief is about selling the brand, and not just creating a portfolio.
We hope you find this post on how to write a compelling digital marketing brief helpful. Good luck!
Want to learn more? Check out our other blog posts on effective strategies for digital marketing.
26th March 2018
27th February 2018
27th February 2018